{"id":98758,"date":"2021-04-07T17:04:32","date_gmt":"2021-04-07T16:04:32","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?post_type=people&p=98758"},"modified":"2023-08-21T16:19:28","modified_gmt":"2023-08-21T15:19:28","slug":"eliah-seton","status":"publish","type":"people","link":"https:\/\/www.musicbusinessworldwide.com\/people\/eliah-seton\/","title":{"rendered":"Eliah Seton"},"content":{"rendered":"

Eliah Seton is a widely respected music industry executive based in New York. He was named President of SoundCloud<\/a> in April 2021.<\/p>\n

Seton was then named CEO of SoundCloud<\/a> in March 2023.<\/p>\n

Prior to joining SoundCloud, Seton was President of Independent Music & Creator Services at Warner Music Group, where he ran the company’s indie label and artist-serving division, ADA Worldwide.<\/p>\n

Under Seton\u2019s leadership, ADA secured an exclusive global distribution deal with BMG, as well as deals for the likes of Doug Morris\u2019 12 Tone, Ciara\u2019s Beautymarks Entertainment, Paradigm\u2019s Big Picnic, Cherrytree, Platinum Records, and Knightvision.<\/p>\n

\n
Eliah Seton: Warner Music Group Career<\/h6>\n

Eliah Seton joined Warner Music Group in 2009 as Director of Business Development, having previously been a Summer Associate at Goldman Sachs.<\/p>\n

Seton’s first role at Warner saw him directly involved<\/a>\u00a0in the process of the $3.3bn sale of WMG to Len Blavatnik\u2019s\u00a0Access Industries\u00a0in 2011.<\/a><\/p>\n

From that point to his most recent job at Warner \u2013\u00a0President of Independent Music & Creator Services<\/a>\u00a0\u2013 Seton has worked closely with WMG\u2019s C-suite, including the firm\u2019s CEO,\u00a0Steve Cooper.<\/p>\n

Before joining ADA in 2015, Seton \u2013 working with WMG\u2019s ex-CEO of International, Stu Bergen \u2013 played a key role in driving WMG\u2019s emerging markets strategy, including standout M&A moves in China and Eastern Europe.<\/p>\n

\n
Eliah Seton: Running ADA at Warner<\/h6>\n

After taking on the role<\/a> of President of ADA Worldwide in 2015, Seton and his team more than doubled the size of the business.<\/p>\n

Under his watch, ADA established an operation in Nashville, where it has inked deals with country labels such as Broken Bow Records and Big Label Records.<\/p>\n

With clients including\u00a0Beggars Group<\/a>, Sub Pop,\u00a0Domino<\/a>, and Epitaph, ADA represents a range of artists across genres and career stages \u2013 including Jason Aldean, Arctic Monkeys, Margo Price, Ciara, Jeff Tweedy\/Wilco, Anderson.Paak, Lil Dicky, Macklemore, Flatbush Zombies, and many others.<\/p>\n

In 2017, Seton oversaw the\u00a0re-launch of WMG\u2019s iconic Asylum Records<\/a>\u00a0as a new label focusing on streaming and offering uniquely flexible recording deals to new and emerging artists. Asylum is led by Gabrielle Peluso, with a roster that includes Ugly God, Sada Baby, and Dice Soho, among others.<\/p>\n

That same year, Seton initiated\u00a0the creation of a new Arts Music division<\/a>, which focuses on signing, developing, and marketing artists and releases across genres \u2013 from musical theatre and classical, to jazz and children\u2019s music, to soundtracks and mood music.<\/p>\n","protected":false},"excerpt":{"rendered":"

Under Eliah Seton’s leadership, Warner’s ADA more than doubled in size<\/p>\n","protected":false},"featured_media":57640,"template":"","class_list":["post-98758","people","type-people","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/98758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/people"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/98758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/57640"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=98758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}