{"id":98313,"date":"2021-01-19T10:34:17","date_gmt":"2021-01-19T10:34:17","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?post_type=companies&#038;p=98313"},"modified":"2021-01-19T10:34:17","modified_gmt":"2021-01-19T10:34:17","slug":"gema","status":"publish","type":"companies","link":"https:\/\/www.musicbusinessworldwide.com\/companies\/gema\/","title":{"rendered":"GEMA"},"content":{"rendered":"<p>GEMA is a German performing rights collection society and licensing body, and one of the largest rights bodies in the world.<\/p>\n<p>The org represents the copyright of more than 70,000 members (composers, lyricists and music publishers) in the German market, and more than two million copyright owners globally. Its members include all three major music publishers and a raft of other rightsholders.<\/p>\n<p>In 2019, GEMA <a href=\"https:\/\/www.musicbusinessworldwide.com\/german-collection-society-gema-generated-revenues-of-e1-07bn-in-2019\/\" target=\"_blank\" rel=\"noopener\">generated revenues<\/a> of \u20ac1.069bn ($1.2bn), an increase of \u20ac50.2m (5%) <a href=\"https:\/\/www.musicbusinessworldwide.com\/german-collection-society-gema-posts-revenue-of-e1-02bn-in-2018\/\">compared to<\/a> 2018.<\/p>\n<p>Of this amount, \u20ac905.6m ($1.02bn) was distributed to members and rights-holders worldwide, according to GEMA.<\/p>\n<hr \/>\n<h6>GEMA&#8217;s Acquisition of Zebralution<\/h6>\n<p>In December 2019 GEMA confirmed that it has bought a majority stake in Zebralution \u2013 the Berlin-based distributor that works with over 1,000 record labels and audio book publishers from around the world.<\/p>\n<p>Dr Harald Heker, GEMA\u2019s CEO, <a href=\"https:\/\/www.musicbusinessworldwide.com\/german-pro-gema-buys-majority-stake-in-digital-distributor-zebralution-that-secures-our-future-viability\/\" target=\"_blank\" rel=\"noopener\">said at the time<\/a>: \u201cBy taking a stake in Zebralution, GEMA has made a targeted investment that secures its future viability,\u201d says<\/p>\n<p>\u201cThrough Zebralution, we will also be able to support our members in the digital distribution of their musical works. GEMA\u2019s relevance in the digital music market will thus be significantly increased.\u201d<\/p>\n<p>Zebralution was previously owned by Warner Music Group, before WMG <a href=\"https:\/\/www.musicbusinessworldwide.com\/warner-sells-distributor-zebralution-to-independent-industry-consortium\/\" target=\"_blank\" rel=\"noopener noreferrer\">agreed to sell the company in 2017 to an independent consortium as part of its post-Parlophone disposals.<\/a><\/p>\n<hr \/>\n<h6>GEMA&#8217;s licensing Battle with YouTube<\/h6>\n<p>YouTube stopped showing official music videos in Germany in April 2009 after its 17-month licensing deal with GEMA came to a close.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"159\" data-total-count=\"572\">Under this prior deal, Google paid GEMA a set per-stream fee for its licensed videos.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"203\" data-total-count=\"775\">Negotiations on a new deal collapsed after GEMA attempted to raise this fee to 1 Euro Cent per stream.<\/p>\n<p data-para-count=\"203\" data-total-count=\"775\">Seven years later, GEMA and YouTube finally <a href=\"https:\/\/www.musicbusinessworldwide.com\/youtube-strikes-deal-gema-host-music-videos-germany\/\" target=\"_blank\" rel=\"noopener\">reached an agreement<\/a>, which means that all previously unlicensed \u2013 and therefore previously unavailable \u2013 music videos became playable on YouTube in Germany.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GEMA collects royalties on behalf of music publishers and songwriters in Germany<\/p>\n","protected":false},"featured_media":84837,"parent":0,"menu_order":0,"template":"","class_list":["post-98313","companies","type-companies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/companies"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/84837"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=98313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}