Amy Thomson, founder of ATM Artists and widely-respected artist manager, is personally launching an educational course to pass her music business knowledge on to the next generation.<\/p>\n
The London-based series of lectures, ‘Mind Your Own Business’, will launch in October this year and run for five days back-to-back (Monday, Oct 22 – Friday, Oct 26).<\/p>\n
The course promises to give applicants a crash course in areas of the industry including live promotion, streaming royalties and record label contracts.<\/p>\n
Thomson, best known for her management of Swedish House Mafia and DJ Snake, as well as orchestrating marketing campaigns for Kanye West, is giving away all proceeds to mental health charities.<\/p>\n
Thomson told MBW that the inspiration for the launch is two-fold: her 18-year-old daughter struggling to find a course offering a valuable enough education in the business, and Thomson, as an employer, being yet to discover “a course I would be happy to see on a CV”.<\/p>\n
“This is about us finding the next game-changers and giving them a voice.”<\/p>\n
Amy Thomson<\/span><\/p><\/blockquote>\n
“I’m going to cover all of it: owning your masters, working with streaming services, understanding what contracts you are signing and what you are owed, through to how to build and budget a live show,” said Thomson.<\/p>\n
“We’ll also cover licensing a record, how to sync, how to budget and why you must trademark your artist worldwide.<\/p>\n
“I want to offer enough for people to understand the basics – and perhaps see one area they want to focus on in the future.”<\/p>\n
She added: “I\u2019ll also be running workshops for people to present their approaches. This is about us finding the next game-changers and giving them a voice. I am pretty sure I will learn more than what I teach.”<\/p>\n
Thomson says that, should the course prove to be a success, she will run four of them a year in the future.<\/p>\n
She added that the course is already over-subscribed, but that she was hoping to welcome “freethinkers and trouble makers”.<\/p>\n