{"id":26974,"date":"2016-10-20T14:23:51","date_gmt":"2016-10-20T13:23:51","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=26974"},"modified":"2016-10-20T15:37:47","modified_gmt":"2016-10-20T14:37:47","slug":"kobalt-hires-laurent-hubert-reaches-publishers","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/kobalt-hires-laurent-hubert-reaches-publishers\/","title":{"rendered":"Kobalt hires Laurent Hubert as it reaches out to other publishers"},"content":{"rendered":"<p>Kobalt wants your business.<\/p>\n<p>The company has hired respected former BMG exec Laurent Hubert to run its newly formed B2B rights management platform division &#8211; and it wants publishers to come on board.<\/p>\n<p>In his new role as President, Platform and Investments, Hubert will oversee the roll-out of Kobalt\u2019s white label technology offering to other content owners.<\/p>\n<p>Willard Ahdritz, Kobalt CEO &amp; Founder, said, \u201cThis is a new major step for Kobalt. Our unique centralized organization and powerful technology platform are delivering an enormous uplift in revenue for our clients.<\/p>\n<p>&#8220;But I believe that every creator should be able to benefit from what we\u2019ve built, whether they are signed directly to Kobalt or not. So I\u2019m thrilled that our new white label platform will be able to deliver that same uplift with total transparency to other publishers and content owners around the world. And Laurent is the perfect person to run it.\u201d<\/p>\n<p>Prior to joining Kobalt, Hubert served as President, Marketing &amp; Creative, at BMG, where he played a central role in reestablishing BMG as a global music powerhouse.<\/p>\n<p>Previously, he was Worldwide COO for BMG Music Publishing.<\/p>\n<blockquote><figure class=\"mbw-articlepic mbw-articlepic--right\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1425021525683.jpg\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941.jpg\" data-lightbox=\"image-set\" data-title=\"Willard\"><img  alt=\"Willard\" title=\"Willard\" class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941-80x45.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941-80x45.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941-160x90.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941-320x180.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1607534841941-418x235.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2015\/02\/Willard-e1425021525683-648x379.jpg 648w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure><p>&#8220;Our white label platform will be able to deliver uplift with total transparency to other publishers and content owners.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Willard Ahdritz, Kobalt<\/span><\/p><\/blockquote>\n<p>On his new role, Hubert commented, \u201cI\u2019m excited to be joining one of the great pioneers in our digital age. By championing creator\u2019s rights, technology and transparency, Kobalt has set the highest standards for the music industry.<\/p>\n<p>&#8220;I share Willard\u2019s vision of a robust global music economy that requires a global tech solution like Kobalt in order to maximize value for creators in our digital age. It\u2019s the unique combination of Kobalt\u2019s values, powerful tech platform, and streamlined infrastructure that content owners and creators need to succeed today.\u201d<\/p>\n<p>Ahdritz added, \u201cI have come to know Laurent both as a fellow member of the NMPA board and as a colleague with a shared vision for our industry. I\u2019ve developed a very deep respect for his integrity and extensive knowledge.<\/p>\n<p>&#8220;He will play a key role in Kobalt\u2019s mission as we launch this exciting new B2B service for so many publishers seeking support in today\u2019s complex digital world.\u201d<\/p>\n<p>Based in Kobalt&#8217;s Los Angeles offices, Hubert will also chair Kobalt&#8217;s investment committee and become a board member of Kobalt Capital, the advisory company for Kobalt\u2019s fund business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longtime BMG exec heads up new white label B2B division at Kobalt<\/p>\n","protected":false},"author":3,"featured_media":26975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[339,2407],"class_list":["post-26974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-kobalt","tag-laurent-hubert"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/26974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=26974"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/26974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/26975"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=26974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=26974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=26974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}