{"id":254862,"date":"2026-04-09T15:04:48","date_gmt":"2026-04-09T14:04:48","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=254862"},"modified":"2026-04-09T15:04:48","modified_gmt":"2026-04-09T14:04:48","slug":"sunos-licensing-talks-with-major-labels-in-limbo-with-no-path-forward-report","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/sunos-licensing-talks-with-major-labels-in-limbo-with-no-path-forward-report\/","title":{"rendered":"Suno\u2019s licensing talks with major labels in limbo with \u2018no path forward\u2019 (Report)"},"content":{"rendered":"<p class=\"p1\">Negotiations between the music industry and AI music startup Suno have stalled, with no deal in sight.<\/p>\n<p class=\"p1\">That\u2019s <a href=\"https:\/\/www.ft.com\/content\/b066a226-4871-4669-97a8-f9617cdbf48b?syn-25a6b1a6=1\" target=\"_blank\" rel=\"noopener\">according to<\/a> the <i>Financial Times <\/i>on Tuesday (April 7), which cited people familiar with the matter as saying that <b>Universal Music Group <\/b>and <b>Suno<\/b> have only seen little substantive progress in their talks in recent months.<\/p>\n<p class=\"p1\">Sources also told the <i>FT <\/i>that Suno hasn\u2019t been able to reach a deal with <b>Sony Music Entertainment <\/b>as the music giants reject its model for distributing AI-generated music.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">\u201cWe have ongoing engagement, but there is no path forward with the current proposal,\u201d a person involved in the negotiations told the newspaper.<\/p>\n<p class=\"p1\"><b>Warner Music Group<\/b>, one of the three major labels, struck its own deal with Suno in November, but according to the <i>FT\u2019s <\/i>sources, the partnership has seen minimal progress.<\/p>\n<blockquote>\n<p class=\"p1\">\u201cWe have ongoing engagement, but there is no path forward with the current proposal.&#8221;<\/p>\n<p><span style=\"color: #000000;\">A Person involved with the negotiations (via Ft)<\/span><\/p><\/blockquote>\n<p class=\"p1\">In November, Warner Music and Suno said they have struck what they call a \u201c<a href=\"https:\/\/www.musicbusinessworldwide.com\/warner-music-group-settles-with-suno-strikes-first-of-its-kind-deal-with-ai-song-generator\/\" target=\"_blank\" rel=\"noopener\">first-of-its-kind partnership<\/a>, which \u201copen[s] new frontiers in music creation, interaction, and discovery, while both compensating and protecting artists, songwriters, and the wider creative community\u201d.<\/p>\n<p class=\"p1\">The deal settled previous litigation between the companies.<\/p>\n<p class=\"p1\">The Warner Music deal arrived as Suno, along with its peer <b>Udio<\/b>, faced litigations from the music giants over their AI training models. Following a period of legal battles, <b>Universal Music Group <\/b>settled with Udio <a href=\"https:\/\/www.musicbusinessworldwide.com\/universal-music-settles-udio-lawsuit-strikes-deal-for-licensed-ai-music-platform\/\" target=\"_blank\" rel=\"noopener\">in October 2025<\/a>, followed by <b>Warner Music <\/b><a href=\"https:\/\/www.musicbusinessworldwide.com\/warner-music-settles-udio-lawsuit-strikes-licensing-deal-with-ai-platform\/\" target=\"_blank\" rel=\"noopener\">in November 2025<\/a>.<\/p>\n<p class=\"p1\">Udio\u2019s agreements with the two majors included licensing deals for a new AI music platform expected to launch this year.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">Suno also <a href=\"https:\/\/www.musicbusinessworldwide.com\/warner-music-group-settles-with-suno-strikes-first-of-its-kind-deal-with-ai-song-generator\/\" target=\"_blank\" rel=\"noopener\">settled with WMG<\/a> in November, but the AI company remains locked in legal battles with UMG and Sony Music, as well as European music rights orgs, including\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/suno-sued-again-as-danish-cmo-koda-accuses-company-of-stealing-its-members-music-to-train-ai-model\/\" target=\"_blank\" rel=\"noopener\">Denmark\u2019s <b>Koda<\/b><\/a><b>\u00a0<\/b>and\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/500m-valued-suno-hit-with-new-copyright-lawsuit-from-germanys-gema\/\" target=\"_blank\" rel=\"noopener\">Germany\u2019s <b>GEMA<\/b><\/a>.<\/p>\n<p class=\"p1\">In a statement to the <i>FT, <\/i>Suno said: \u201cWe want to work cooperatively with the music industry to unlock new sources of revenue for artists.\u201d<\/p>\n<p class=\"p1\">However, Suno still faces criticisms from artists. In February, a coalition of artist representatives <a href=\"https:\/\/www.musicbusinessworldwide.com\/artist-representatives-launch-say-no-to-suno-campaign-ai-slop-dilutes-the-royalty-pools-of-legitimate-artists-from-whose-music-this-slop-is-derived\/\" target=\"_blank\" rel=\"noopener\">published an open letter<\/a> calling on the music community to reject Suno.<\/p>\n<blockquote>\n<p class=\"p1\">\u201cWe want to work cooperatively with the music industry to unlock new sources of revenue for artists.\u201d<\/p>\n<p><span style=\"color: #000000;\">Suno (via ft)<\/span><\/p><\/blockquote>\n<p class=\"p1\">In the open letter titled <b>\u2018Say No to Suno\u2019<\/b>, the artist reps described the company as a \u201cbrazen smash and grab\u201d platform, accusing it of using \u201cunauthorized AI platform machinery trained on human artists\u2019 work\u201d.<\/p>\n<p class=\"p1\">Published on February 23\u00a0<a href=\"https:\/\/musictechpolicy.com\/2026\/02\/23\/open-letter-say-no-to-suno\/\" target=\"_blank\" rel=\"noopener\">on the\u00a0<i>Music Technology Policy<\/i>\u00a0blog,<\/a>\u00a0the letter was signed by figures including<b> Ron Gubitz<\/b>, Executive Director of the <b>Music Artist Coalition<\/b>; <b>Helienne Lindvall<\/b>, songwriter and President of the <b>European Composer and Songwriter Alliance<\/b>; and <b>Chris Castle <\/b>of the <b>Artist Rights Institute.<\/b><b><\/b><\/p>\n<p class=\"p1\">The artists argued that AI-generated music floods platforms and \u201cdilutes the royalty pools of legitimate artists from whose music this slop is derived.\u201d<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">French streaming platform <a href=\"https:\/\/www.musicbusinessworldwide.com\/60000-ai-tracks-hit-deezer-daily-as-platform-moves-to-license-detection-tech-to-wider-music-industry\/\" target=\"_blank\" rel=\"noopener\">Deezer disclosed<\/a>\u00a0in January that it was receiving approximately <b>60,000<\/b> fully AI-generated tracks per day \u2014 around <b>39%<\/b> of all daily deliveries to the platform.<\/p>\n<p class=\"p1\">Up to <b>85%<\/b> of streams on that content were found to be fraudulent, demonetized, and removed from the royalty pool, according to the company.<\/p>\n<p class=\"p1\">Suno, which\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/suno-just-raised-250m-at-a-2-45bn-valuation-and-its-generating-200m-in-annual-revenue\/\" target=\"_blank\" rel=\"noopener\">closed a <strong>$250 million<\/strong> Series C funding round<\/a>\u00a0in November 2025 at a<b> $2.45 billion <\/b>post-money valuation,\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/suno-hits-2m-paid-subscribers-300m-annual-revenue\/\" target=\"_blank\" rel=\"noopener\">reported in February<\/a>\u00a0that it has reached\u00a0<b>2 million<\/b>\u00a0paid subscribers and\u00a0<b>$300 million<\/b>\u00a0in annual recurring revenue. The company says over 100 million people have used its platform.<\/p>\n<p class=\"p1\">Less than two weeks ago, Suno released <b>version 5.5<\/b> of its platform, introducing a voice capture feature and two personalization tools that the company says are aimed at attracting first-time creators and working professionals.<\/p>\n<p class=\"p1\">The launch arrived days after MBW founder Tim Ingham\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/wheres-v6\/\" target=\"_blank\" rel=\"noopener\">questioned<\/a>\u00a0where Suno\u2019s WMG-licensed V6 model was, noting in his latest<i>\u00a0Tim\u2019s Take<\/i>\u00a0column that it had been 114 days since the settlement was announced with no new licensed model in sight.<\/p>\n<p class=\"p1\">Despite its legal challenges, Suno has been investing heavily in music industry relationships. The company has hired former <b>Warner Music Group<\/b> executive<a href=\"https:\/\/www.musicbusinessworldwide.com\/paul-sinclair-joins-ai-platform-suno-as-chief-music-officer\/\" target=\"_blank\" rel=\"noopener\"><b> Paul Sinclair<\/b> <\/a>as Chief Music Officer, former\u00a0<b>Merlin<\/b>\u00a0CEO <a href=\"https:\/\/www.musicbusinessworldwide.com\/suno-hires-ex-merlin-ceo-jeremy-sirota-as-chief-commercial-officer\/\" target=\"_blank\" rel=\"noopener\"><b>Jeremy<\/b> <b>Sirota<\/b><\/a> as Chief Commercial Officer, and former\u00a0<b>Spotify<\/b>\u00a0executive <a href=\"https:\/\/www.musicbusinessworldwide.com\/suno-hires-former-spotify-exec-sam-berger-as-senior-director-of-artist-partnerships\/\" target=\"_blank\" rel=\"noopener\"><b>Sam<\/b> <\/a><b><a href=\"https:\/\/www.musicbusinessworldwide.com\/suno-hires-former-spotify-exec-sam-berger-as-senior-director-of-artist-partnerships\/\">Berger<\/a> <\/b>as Senior Director of Artist Partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talks with UMG and Warner Music have seen little progress, while Suno hasn&#8217;t been able to reach a deal with Sony Music, according to the Financial Times.<\/p>\n","protected":false},"author":38,"featured_media":221693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[3351,131536,132081,269,418],"class_list":["post-254862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sony-music-entertainment","tag-suno","tag-udio","tag-universal-music-group","tag-warner-music-group"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/254862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=254862"}],"version-history":[{"count":3,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/254862\/revisions"}],"predecessor-version":[{"id":254865,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/254862\/revisions\/254865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/221693"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=254862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=254862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=254862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}