According to the firm, Deezer for Business will operate across five distinct pillars:<\/p>\n
- \n
- Deezer for Partners<\/strong> \u2013 lets telcos and retailers bundle Deezer into their consumer offerings to boost engagement and retention. Current partners include Orange, FNAC Darty, TIM, Norlys, and Yettel.<\/li>\n
- Deezer Music as a Service<\/strong> \u2013 provides the licensed catalog and tech stack for companies wanting to build their own white- or grey-label streaming products.<\/li>\n
- Deezer for Advertisers<\/strong> \u2013 an audio ad platform that lets brands reach listeners across Deezer and its growing network of partner audio services.<\/li>\n
- Deezer for Professionals<\/strong> \u2013 provides licensed music streaming for physical spaces.<\/li>\n
- Deezer AI Detection<\/strong> \u2013 identifies and tags AI-generated tracks, now being made available to third-party organizations for the first time.<\/li><\/ul>\n
“For more than 15 years, Deezer has helped brands create differentiation and build meaningful consumer relationships through the power of music, and with the launch of Deezer for Business we’re now taking the next step on this journey, ready to meet any use case and deliver measurable impact for our partners,” said Julien Delbourg, Deezer’s Chief Commercial Officer.<\/p>\n
“Music is not just content to monetize, it carries meaning and emotion, and if used right, brands can forge genuine long-term customer connections. With Deezer for Business, our partners get access to a fully licensed catalog, scalable world-class tech, and decades of music industry expertise to guide them every step of the way.”<\/p>\n
<\/div> <\/div> \nDeezer, which says it remains the only streaming service to actively detect and label AI-generated content, first launched its proprietary AI detection tool in January last year.<\/p>\n
In January 2026, the company disclosed<\/a> that it was receiving approximately 60,000 fully AI-generated tracks per day \u2014 around 39% of all daily deliveries to the platform.<\/p>\n
Up to 85% of streams on that content were detected as fraudulent, demonetized, and removed from the royalty pool, according to the company. Deezer has already begun licensing the technology commercially, including to French collecting society Sacem.<\/p>\n
<\/div> <\/div> \nThe streamer published its full-year results<\/a> on Wednesday (March 18), reporting net income of EUR \u20ac8.5 million for fiscal year 2025, reversing a \u20ac26 million loss the prior year.<\/p>\n
That turnaround was driven not by subscriber growth but by a shift toward higher-value direct customers and aggressive cost-cutting.<\/p>\n
Deezer reports its subscriber base in two categories:\u00a0\u2018Direct\u2019<\/strong>\u00a0subscribers, who sign up and pay for the service themselves, and\u00a0\u2018Partnerships\u2019<\/strong>\u00a0subscribers, who access Deezer through third-party bundles \u2014 typically with telcos such as\u00a0Orange<\/strong>\u00a0and\u00a0Bouygues<\/strong>, or through commercial tie-ups like its deal with German broadcaster\u00a0RTL+<\/strong>.<\/p>\n
Deezer’s total subscriber base fell 6.5% YoY<\/strong><\/span> in 2025 to 9.1 million.<\/strong><\/p>\n
Partnership subscribers bore the brunt of the decline, falling 24.2% YoY<\/strong><\/span> to 3.4 million<\/strong>, largely due to churn from promotional cohorts tied to its Mercado Libre deal in Brazil. Direct subscribers, however, grew 8.3% YoY<\/strong> <\/span>to 5.7 million.<\/strong><\/p>\n
\n<\/a> ![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-23-at-17.13.22-80x88.jpg\")
<\/i><\/a><\/a><\/figure>\n
\nDeezer’s fastest-growing revenue line in 2025 was its ‘other’ segment \u2014 encompassing advertising, white-label solutions, and ancillary income \u2014 which climbed 17.9% year-on-year to \u20ac34.2 million.<\/p>\n
<\/a> ![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-23-at-17.18.05-80x72.jpg\")
<\/i><\/a><\/figure>“It’s one platform, one brand, built around five solutions, supported by 20 years of expertise.”<\/p>\n
Julien Delbourg, Deezer<\/span><\/p><\/blockquote>\n
The company attributed that growth largely to the performance of Sonos Radio and the expansion of its white-labeling business. Deezer for Business is designed to scale that trajectory.<\/p>\n
Speaking at a press conference last Thursday (March 19), Delbourg said B2B is not a new direction for the company. Deezer struck its first bundled telco partnership with Orange in 2010, and many of the relationships on its current partner roster span eight to 16 years.<\/p>\n
Deezer for Professionals \u2014 the newest of the five pillars \u2014 launched as a pilot in 2025 and has onboarded more than 300 customers during testing, he added.<\/p>\n
“We’ve been building muscles over the past 20 years, and it’s been core to the company close to its beginnings,” Delbourg said. “It’s one platform, one brand, built around five solutions, supported by those 20 years of expertise.”<\/p>\n
\nSeparately, Deezer announced a renewed partnership with US speaker manufacturer Sonos. Deezer has powered Sonos Radio and its subscription tier Sonos Radio HD since 2023. Under the extended deal, Deezer will add programmatic advertising integration through its newly created Deezer Ad Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"
Move comes days after the French streamer reported its first-ever annual profit.<\/p>\n","protected":false},"author":7380,"featured_media":243190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[486,135152,135153],"class_list":["post-253562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-deezer","tag-deezer-for-business","tag-julien-delbourg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/253562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/7380"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=253562"}],"version-history":[{"count":7,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/253562\/revisions"}],"predecessor-version":[{"id":253627,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/253562\/revisions\/253627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/243190"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=253562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=253562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=253562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Deezer Music as a Service<\/strong> \u2013 provides the licensed catalog and tech stack for companies wanting to build their own white- or grey-label streaming products.<\/li>\n