AEG ticketing subsidiary AXS has strengthened its regional leadership with the appointment of Henrik Berndtson as Head of the Nordics, as it continues to expand across Europe and other global markets.<\/p>\n
Based in Stockholm, Sweden, Berndtson will oversee AXS\u2019s operations across the Nordics, supporting the company\u2019s broader European strategy through close collaboration with international teams and local partners.<\/p>\n
AXS says his appointment reflects the firm’s “approach of pairing global scale with experienced regional leadership to support long-term growth”.<\/p>\n
“Henrik\u2019s deep understanding of the live entertainment ecosystem and the Nordic market will be instrumental as we continue to strengthen our presence in the region.”<\/p>\n
BLAINE LEGERE, AXS<\/span><\/p><\/blockquote>\n
Speaking about the move, Blaine Legere, President of International at AXS, said: \u201cAs AXS continues to expand its international footprint, strong local leadership is essential to delivering consistent, high-quality experiences for our clients and partners.<\/p>\n
“Henrik\u2019s deep understanding of the live entertainment ecosystem and the Nordic market will be instrumental as we continue to strengthen our presence in the region.\u201d<\/p>\n
“My focus will be on strengthening our regional operations and working closely with clients to support sustainable, long-term success.”<\/p>\n
Henrik Berndtson, AXS<\/span><\/p><\/blockquote>\n
Berndtson has previously held senior leadership roles at V\u00e4rmeverket Studios, All Things Live, TV4 Group, and Stockholm Globe Arenas\/AEG.<\/p>\n
<\/div> <\/div> \n\u201cI\u2019m excited to join AXS and take on this role at a time when live entertainment across the Nordics is expanding in scale and complexity,\u201d said Berndtson. \u201cAXS has built a strong reputation globally for combining innovative technology with a partner-led approach. My focus will be on strengthening our regional operations and working closely with clients to support sustainable, long-term success.\u201d<\/p>\n
Berndtson will report to Peter Quinlan, Managing Director of Europe, supporting AXS\u2019s broader global strategy while maintaining a strong local focus.<\/p>\n
<\/div> <\/div> \nFormer Ticketmaster executive Quinlan recently joined AXS alongside VP, Marketing, Europe, Hannah Rouch<\/a>, with both newly-created roles forming part of the company’s expansion across Europe.<\/p>\n
AXS<\/a> also established a joint venture<\/a> with Japanese entertainment and ticketing company\u00a0Lawson Entertainment in October 2025 to grow its presence in Japan, just weeks after agreeing<\/a>\u00a0to take a majority stake in Singapore-based ticketing platform\u00a0SISTIC<\/b>\u00a0<\/b>as part of a new strategic partnership.<\/p>\n
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