{"id":250684,"date":"2026-02-09T18:37:24","date_gmt":"2026-02-09T18:37:24","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=250684"},"modified":"2026-02-09T18:37:24","modified_gmt":"2026-02-09T18:37:24","slug":"scared-hitless","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/scared-hitless\/","title":{"rendered":"Scared Hitless?"},"content":{"rendered":"\r\n\r\n\r\n\r\nThe fruits of\u00a0megastardom\u00a0are everywhere.\r\n\r\nBTS\u00a0are back with a<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><h3>Sorry, you have hit your monthly limit of MBW+ articles!<\/h3>\r\n\r\n<a href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a> or <a href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">log in<\/a> to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits.\r\n\r\n<div class=\"mbw-plus__buttons\"><a class=\"buttons__subscribe\" href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a>\r\n<a class=\"buttons__login\" href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">Login<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What the latest stats tell us about the US hits business, and how &#8216;catalog&#8217; is gaining market share.<\/p>\n","protected":false},"author":3,"featured_media":250693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[130318],"class_list":["post-250684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-mbw-reacts"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/250684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=250684"}],"version-history":[{"count":7,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/250684\/revisions"}],"predecessor-version":[{"id":250743,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/250684\/revisions\/250743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/250693"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=250684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=250684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=250684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}