Premium subscribers in the US and Canada will have access to a “limited catalog” of official music videos, along with “new video formats” including live performances and cover versions.<\/p>\n
With this rollout, Spotify said that Premium users in the US and Canada will have access to music videos from artists like Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and Car\u00edn Le\u00f3n.<\/p>\n
The streaming giant has offered<\/a> music videos in beta since March 2024, when it introduced the product across 11<\/b> markets, <\/b>excluding\u00a0North America. The company expanded<\/a> the test to 85<\/b> additional<\/b> countries<\/b> in October 2024.<\/p>\n Commenting on the expansion, Charlie Hellman, Head of Music at Spotify, said: \u201cMusic videos are often the moment when an artist\u2019s world really clicks for a listener \u2014 when the song and the visuals come together and turn a stream into fandom.\u201d<\/p>\n Charlie<\/b> Hellman<\/b>, Spotify<\/span><\/p>\n<\/blockquote>\n He added: \u201cBy bringing official music videos to Premium listeners in the US and Canada, we\u2019re bringing a richer discovery experience to fans, and providing additional revenue for publishers and songwriters.\u201d<\/p>\n The expansion follows Spotify’s licensing deals signed with all three major music companies this year: Universal Music Group<\/strong><\/a>,\u00a0Sony Music<\/strong><\/a>, and\u00a0Warner Music Group<\/strong><\/a>, which included direct publishing deals for the US. Each of the press releases announcing those deals referenced\u00a0audio-visual content.<\/p>\n BMG<\/strong><\/a>\u00a0and\u00a0Kobalt<\/strong><\/a>\u00a0also struck direct deals with Spotify in the US this year, with\u00a0the announcement<\/a>\u00a0for the latter agreement pointing to \u201ca licensing framework to enable\u00a0new formats<\/strong>, innovations, and potential to connect creators and fans alike\u201d.<\/p>\n Last month, Spotify\u00a0and the\u00a0National Music Publishers\u2019 Association (NMPA)\u00a0struck a deal<\/a> that sees the launch of a new Opt-In Portal for NMPA members to \u201center into a direct license agreement for expanded audiovisual rights in the US\u201d.<\/p>\n The move marks Spotify\u2019s first major market launch outside the beta phase and positions the company against YouTube<\/b>, which dominates music video streaming globally.<\/p>\n According to figures Spotify released<\/a> in October last year, users who discover a song and then watch its video are 34%<\/b> more likely to stream that track again the following week compared to those who only listen to the audio. Songs found through music videos are 24%<\/b> more likely to be streamed or shared within seven days, the company said.<\/p>\n Spotify began beta testing in March 2024 with \u201ca limited catalog of music videos\u201d across select international markets. At that time, the company said it would gather feedback from both users and artists. Following the October 2024 expansion to 85 markets, Spotify had said that it \u201clook[s] forward to bringing it to even more users across more markets, including the US, in the future.\u201d<\/p>\n The US and Canadian launch fulfill that plan.<\/p>\n The feature is now available exclusively to Premium subscribers who pay $11.99<\/b> per month<\/a> in the US and CAD $12.69 <\/b>per month<\/a> in Canada. Two weeks ago, the Financial Times <\/i>reported<\/a>, citing three people familiar with the matter,\u00a0that Spotify plans to raise<\/a> its Premium prices in the US as soon as the first quarter of 2026.<\/p>\n The full release of Spotify\u2019s music video feature follows the launch of its\u00a0\u2018Clips<\/b>\u2018<\/i><\/b><\/a> <\/b>feature in 2024, which are brief videos under 30 seconds long that allow artists to engage with their audience and promote their music. The videos resemble the format available on TikTok<\/b> and YouTube\u2019s Shorts<\/b>.<\/p>\n In June of this year, Spotify partnered<\/a> with indie music distribution platform DistroKid<\/b> to allow artists to upload music videos to Spotify via the USD $99<\/b>-per-year DistroVid<\/b> service<\/a>. The videos can only be viewed in markets where Spotify rolled out its music video feature, the companies said at the time.<\/p>\n Spotify also offers full-length podcast videos, reporting that\u00a0more than\u00a0<\/a>500,000<\/strong><\/a>\u00a0video podcasts<\/a> are available on its platform<\/span>. During an earnings call<\/a> last month, Spotify Chief Business Officer and Co-President Alex Norstr\u00f6m<\/b> said: \u201cIn podcasts, more than 390 million <\/b>users have streamed the video podcast on Spotify.\u201d<\/p>\n \u201cThat’s a 54%<\/b> increase year-over-year. We now have almost 500,000<\/b> video podcast shows on our platform. Time spent with video content has more than doubled year-over-year, driven mostly by video podcast. And this consumption has increased by more than 80%<\/b> since the launch of the Spotify Partner Program or SPP.\u201d<\/p>\n To further bolster its video strategy, Spotify in October signed a partnership with Netflix<\/b>. As part of the deal, Netflix will start streaming video podcasts from Spotify Studios <\/b>and The Ringer<\/b> in early 2026 before expanding to more markets.<\/p>\n Programming slated for Netflix includes sports shows such as\u00a0The Bill Simmons Podcast<\/i><\/a>,\u00a0The Zach Lowe Show\u00a0<\/i><\/a>\u00a0and\u00a0<\/i>The McShay Show<\/i><\/a>.\u00a0<\/i>Culture and lifestyle content will feature\u00a0The Rewatchables<\/i><\/a>,\u00a0<\/i>The Big Picture<\/i><\/a>\u00a0<\/i>and\u00a0<\/i>The Dave Chang Show<\/i><\/a>,\u00a0<\/i>while true crime offerings include\u00a0Conspiracy Theories\u00a0<\/i><\/a>and\u00a0<\/i><\/a>Serial Killers<\/i><\/a>.<\/i><\/i><\/p>\n Lauren Smith<\/b>, Netflix VP of Content Licensing and Programming Strategy, said at the time: \u201cOur partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The feature will reach all Premium users in both countries by the end of the month.<\/p>\n","protected":false},"author":38,"featured_media":246751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[108],"class_list":["post-246750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/246750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=246750"}],"version-history":[{"count":19,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/246750\/revisions"}],"predecessor-version":[{"id":246785,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/246750\/revisions\/246785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/246751"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=246750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=246750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=246750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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<\/i><\/a><\/figure>\u201cBy bringing official music videos to Premium listeners in the US and Canada, we\u2019re bringing a richer discovery experience to fans, and providing additional revenue for publishers and songwriters.\u201d<\/p>\n
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