{"id":245284,"date":"2025-11-25T15:46:54","date_gmt":"2025-11-25T15:46:54","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=245284"},"modified":"2025-11-25T15:46:54","modified_gmt":"2025-11-25T15:46:54","slug":"culturally-were-in-a-moment-that-values-vulnerability-and-rawness-my-role-is-to-help-make-those-creative-connections-possible","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/culturally-were-in-a-moment-that-values-vulnerability-and-rawness-my-role-is-to-help-make-those-creative-connections-possible\/","title":{"rendered":"‘Culturally, we\u2019re in a moment that values vulnerability and rawness. My role is to help make those creative connections possible.’"},"content":{"rendered":"MBW\u2019s Inspiring Women series profiles female executives who have risen throu<\/em>gh the ranks of the business, highlighting their career journey \u2013 from their professional breakthrough to the senior responsibilities they now fulfill. I<\/em>nspiring Women is\u00a0supported by\u00a0Virgin Music Group<\/a>.<\/em>\n
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Jennifer Fierman\u2019s<\/strong> career in the music industry has been driven by a deep love for live music.\u00a0It has also been shaped by a fascination with the connection between artists and their audiences.<\/p>\n

Since joining Disruptor Records<\/strong> in 2015 as Head of A&R and Publishing, Fierman<\/strong> has helped shape the company\u2019s evolution from its EDM beginnings into a powerhouse of creative collaboration, management, and publishing.<\/p>\n

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\u201cI was always drawn to the experience of live music,\u201d Fierman says. \u201cIn college and high school, I loved going to shows and watching the connection between musicians and fans. I didn\u2019t know exactly where I fit into that world yet, but I knew I wanted to be part of it.\u201d<\/p>\n

Her first job was at Jive Records,<\/strong> working in publicity. From there, she took on a few different roles before realizing that A&R was where she truly belonged.<\/p>\n

Before joining Disruptor<\/strong>, Fierman<\/strong> worked across major labels including Universal<\/strong>, Warner<\/strong>, and Sony Music,<\/strong> gaining a deep understanding of what it takes to develop global artists and build creative partnerships.<\/p>\n

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She\u2019s been instrumental in guiding artists and songwriters like Evan Blair \u2014<\/strong> who wrote and produced Benson Boone\u2019s<\/strong> latest single Mystical Magical<\/em> (which peaked at No.4 on Top 40 Radio in the US<\/a>) and worked on Boone\u2019s<\/strong> global hit Beautiful Things<\/em>, which reached No.2 on the Billboard Hot 100 and topped the charts in 19 countries.<\/p>\n

Fierman<\/strong> also manages songwriter Sarah \u201cSolly\u201d Solovay<\/strong>, known for her work on Teddy Swims\u2019<\/strong> hit single Bad Dreams<\/em> (which peaked at No.7 on the UK Singles chart and No.8 on the US Pop Airplay chart<\/a>),<\/strong>\u00a0and Are You Even Real?<\/em> featuring Giveon<\/strong>, which reached No.1 on the Adult R&B Airplay Chart\u00a0<\/a>and was co-written with Sean Kennedy<\/strong>.<\/p>\n

She has helped develop producer-songwriter Pink Slip (Kyle Buckley),<\/strong> who co-wrote the Katseye<\/strong> viral hit Gnarly<\/em>, and worked closely with Dove Cameron<\/strong> during her breakout year, including the release of her Top 40 single Boyfriend<\/em>.<\/p>\n

Fierman<\/strong> says that she aims to bridge the gap between artistic authenticity and commercial success \u2014 a balance she describes as \u201cconnecting human experience with global appeal.\u201d<\/p>\n

\u201cIt took me a long time to find the right home that allowed me to grow,\u201d she says. \u201cIt\u2019s not always just about your talent or instinct; sometimes it\u2019s about the environment you\u2019re in.\u201d<\/p>\n

Here, Fierman<\/strong> tells MBW<\/em> about artist development, the importance of creative trust, the evolving role of women in music, and why finding the right partners has been key to her success.<\/p>\n

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<\/a><\/i><\/a><\/figure>What led you to join Disruptor Records?<\/h6>\n

I\u2019d known Adam Alpert<\/strong> (Founder and CEO of Disruptor<\/strong>) for a long time. When The Chainsmokers<\/strong> started taking off, we reconnected. At the time, I was working in publishing, and Adam<\/strong> told me about what he was building at Disruptor<\/strong>, a company that would unite a label, publishing, and management arm under one roof.<\/p>\n

What drew me in was that blend of major-label power and independent attention to detail. After years at major companies, I was craving a place that allowed for more personal care and creative freedom, and Disruptor<\/strong> offered exactly that.<\/p>\n

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What was your biggest challenge in developing the Disruptor Writer\/Producer & Selector Songs roster?<\/h6>\n

Our biggest challenge for the Disruptor Records<\/strong> side was breaking out of our high-profile roots in EDM music. We really wanted to diversify by signing artists who felt cohesive and complementary to one another that could help us build beyond the genre of EDM.<\/p>\n

Because we operate across label, publishing, and management, we needed creatives who understood that ecosystem; who saw the value of working as part of a connected creative network.<\/p>\n

“We really wanted to diversify by signing artists who felt cohesive and complementary to one another that could help us build beyond the genre of EDM.”<\/p><\/blockquote>\n

On The Selector Publishing side I focused on identifying A&Rs and writers with like-minded tastes who could understand each other\u2019s creative choices. We identified a\u00a0 few key partnerships early on and built from there.<\/p>\n

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What makes you think: ‘This person has something special?’ What\u2019s your approach to helping them, and how do you know it\u2019s an artist you should dedicate your time to?<\/h6>\n

It\u2019s not just about finding people who have a really clear sense of who they are, but also a sense that I can add value to it.\u00a0We never want to create a person’s entire persona. It really starts with them understanding their ideals, goals, and musical style. When I feel like we can add value, that\u2019s when I know it\u2019s the right fit.<\/p>\n

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You\u2019ve worked closely with Dove Cameron and Evan Blair. What was that process like?<\/h6>\n

When we signed Dove Cameron<\/strong>, she was transitioning out of her Disney era and finding her new sound. It took time to align her with the right creatives that really helped build out a sonic landscape. Once she began working with Evan Blair<\/strong> (whom we publish), everything started to click.<\/p>\n

Evan<\/strong> had always been a phenomenal writer. I was always his fan, and he had done this EP, Pretty Poison<\/em>, with a Warner-signed artist named Nessa Barrett<\/strong>, which blew me away.<\/p>\n

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