Downtown Artist & Label Services (DA&LS) says that it has “deepened its commitment” to Brazil\u2019s emerging phonk and electronic Funk scene, inking renewals with key labels and citing successful viral campaigns across streaming and social platforms.<\/p>\n
The company says it has struck long-term renewal deals with two labels, including UK-based Polaris Records<\/strong>, led by Ethan Hawley<\/strong>, and Australia-based Enarma Records<\/strong>, led by Malak Hanani<\/strong>. Polaris<\/strong> is known for its extensive funk and phonk catalog, while Enarma<\/strong> focuses on expanding Brazilian-oriented phonk.<\/p>\n Founder of Enarma Records<\/strong>, Malak Hanani<\/strong>, said: \u201cOur partnership with Downtown Artist & Label Services marks a significant milestone in Enarma\u2019s evolution. Together, we\u2019re focused on growing the next wave of music – scaling Phonk and internet music to new audiences and forging eminent marketing strategies that transform emerging artists into worldwide names.\u201d<\/p>\n “Together, we\u2019re focused on growing the next wave of music – scaling Phonk and internet music to new audiences and forging eminent marketing strategies that transform emerging artists into worldwide names.\u201d<\/p>\n Founder of Enarma Records, Malak Hanani<\/span><\/p><\/blockquote>\n Phonk, a sub-genre of hip hop and trap that originated in 1990s Memphis, has become “a viral, algorithm-driven sound,” said Downtown.<\/p>\n Rod Linnum<\/strong>, Vice President of A&R at DA&LS<\/strong>, added: \u201cWe\u2019re excited to continue building with labels like Enarma and Polaris who have helped shape what Phonk means today. Phonk is making its mark on electronic music worldwide, and we\u2019re honoured to partner with those helping define what comes next.\u201d<\/p>\n In addition to its two headline renewals, DA&LS noted that it continues to support a roster of labels including Phonk Records \/ Funk Records<\/strong> (a division of Kurate Music), Purple Crunch Records<\/strong> and PHONK MONSTA<\/strong>. Through these partnerships, Downtown distributes music from artists such as Scythermane, DJ FNK, DJ ANXVAR, JXM, DJ FKU, TRXVELER, and TOKYOSLEEP.<\/p>\n The company highlights recent campaigns that have achieved viral traction: CROCODILO FUNK<\/em> by NFXRNVM & Rage\u6fc0\u6012<\/strong> has become part of the \u201cBombardino Crocodilo\u201d meme cycle across social platforms. GLXXMSTRIDER\u2019s<\/strong> DON\u2019T STOP<\/em> has maintained consistent virality since July 2024, with strong growth across streaming services. Meanwhile, vyrval\u2019s track \u273dH+3+\u042f\u0414\u273d7luCJIoOT6<\/strong>\u2026 is averaging more than 300,000 daily streams and generating significant engagement on TikTok.<\/p>\n “Phonk is making its mark on electronic music worldwide, and we\u2019re honoured to partner with those helping define what comes next.”<\/p>\n