{"id":241181,"date":"2025-09-29T11:42:37","date_gmt":"2025-09-29T10:42:37","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=241181"},"modified":"2025-10-03T16:10:11","modified_gmt":"2025-10-03T15:10:11","slug":"zach-bryan-just-played-the-biggest-ticketed-show-in-us-history-including-5m-in-merch-sales","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/zach-bryan-just-played-the-biggest-ticketed-show-in-us-history-including-5m-in-merch-sales\/","title":{"rendered":"Zach Bryan just played the biggest ticketed show in US history – including $5m in merch sales"},"content":{"rendered":"

MBW\u2019s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by\u00a0music data analytics firm\u00a0Chartmetric<\/a>.<\/p>\n

\n

Country singer Zach Bryan just broke a significant concert attendance record in the US.<\/p>\n

A total of 112,408<\/strong> fans watched Bryan perform on Saturday (September 27) at Michigan Stadium in Ann Arbor, Michigan, setting a new record for the highest-attended ticketed concert in US history.<\/p>\n

That\u2019s according to concert promoter AEG<\/b> Presents<\/b>, <\/i>which confirmed the final count on Sunday (September 28).<\/p>\n

Zach Bryan<\/b>\u2019s concert surpassed the previous record set by George<\/b> Strait<\/b>, who performed in front of 110,905<\/b> fans at Texas A&M’s Kyle Field in 2024, and the Grateful Dead<\/b>‘s 1977 concert at Raceway Park in New Jersey, which drew 107,019<\/b> attendees.<\/p>\n

Michigan Stadium<\/b> is the third-largest stadium globally and the largest in the US. While the facility has hosted soccer matches and hockey games, Saturday’s event marked its debut as a major concert venue, according to AEG.<\/p>\n

The seven-hour show featured five acts, with John<\/b> Mayer<\/b> serving as special guest. Ryan Bingham and The Texas Gentlemen, Joshua Slone<\/b>, and Keenan<\/b> O’Meara <\/b>also performed. Bryan played a 27-song set lasting two and a half hours.<\/p>\n

“I’ll remember this forever, Michigan,” Bryan told the crowd during his performance, as reported<\/a> by Rolling Stone.<\/i><\/p>\n

<\/div>
<\/div>
<\/div> <\/div> \n

Michigan Live <\/i>reported<\/a> that tickets for the concert sold out in under 2.5 hours <\/b>when they went on sale in February. The event generated $5 million<\/b> in merchandise sales, setting another record, according to AEG.<\/p>\n

The University of Michigan <\/b>athletics department had projected the concert would bring in $1.7 million <\/b>in net revenue. The department also indicated Saturday’s show is expected to be the first of additional concerts planned for the stadium.<\/p>\n

Bryan has experienced significant commercial success over the past year. His album The Great American Bar Scene, <\/i>released July 2024, saw 17 songs out of 19 on the Billboard<\/i> Hot 100 singles chart.<\/p>\n

<\/div> <\/div> <\/p>\n

The Grammy-winning artist re-signed with<\/span> Warner Records earlier this year. V<\/em>ariety<\/em> reported<\/a> in May that Bryan was also in the process of selling his <\/span>publishing catalog.<\/p>\n

In October last year, Bryan decided to withdraw from the Grammys, opting out of submitting his music for the 2025 Grammy Awards. Sources told<\/a> Variety <\/i>at the time that Bryan felt uncomfortable with awards shows making music competitive.<\/p>\n

On Spotify, Bryan has over 26 million <\/b>monthly listeners<\/a>. His 2022 track Something in the Orange <\/i>out of his American Heartbreak <\/i>record has been streamed 1.4 billion<\/b> times<\/a>.<\/p>\n

\n
<\/a><\/i><\/a><\/figure>Chartmetric<\/a> is the all-in-one platform for artists and music industry professionals, providing comprehensive streaming, social, and audience data for everyone to create successful careers in music.<\/em><\/span><\/strong>\n","protected":false},"excerpt":{"rendered":"

112,408 fans watched country singer Zach Bryan perform on Saturday (September 27)<\/p>\n","protected":false},"author":38,"featured_media":241195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[4162,124425,134622],"class_list":["post-241181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aeg-presents","tag-stat-of-the-week","tag-zach-bryan"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/241181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=241181"}],"version-history":[{"count":9,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/241181\/revisions"}],"predecessor-version":[{"id":241642,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/241181\/revisions\/241642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/241195"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=241181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=241181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=241181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}