{"id":237982,"date":"2025-08-12T11:50:27","date_gmt":"2025-08-12T10:50:27","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=237982"},"modified":"2026-01-22T16:44:40","modified_gmt":"2026-01-22T16:44:40","slug":"tencent-music-now-has-15-million-super-vip-subscribers","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/tencent-music-now-has-15-million-super-vip-subscribers\/","title":{"rendered":"Tencent Music now has 15 million &#8216;Super VIP&#8217; subscribers. They helped drive music subs revenue up 17.1% YoY in Q2."},"content":{"rendered":"There's been a lot of talk about 'super premium' streaming subscription tiers of late... not least t<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><h3>Sorry, you have hit your monthly limit of MBW+ articles!<\/h3>\r\n\r\n<a href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a> or <a href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">log in<\/a> to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits.\r\n\r\n<div class=\"mbw-plus__buttons\"><a class=\"buttons__subscribe\" href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a>\r\n<a class=\"buttons__login\" href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">Login<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>TME&#8217;s overall music operation, including ads, subscription, and merch sales, brushed USD $1 billion in revenues in the quarter<\/p>\n","protected":false},"author":3,"featured_media":237986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[130580],"class_list":["post-237982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-mbw-explains"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/237982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=237982"}],"version-history":[{"count":1,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/237982\/revisions"}],"predecessor-version":[{"id":249525,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/237982\/revisions\/249525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/237986"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=237982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=237982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=237982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}