{"id":234556,"date":"2025-08-14T13:12:14","date_gmt":"2025-08-14T12:12:14","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=234556"},"modified":"2025-08-14T13:23:42","modified_gmt":"2025-08-14T12:23:42","slug":"katie-kang-developed-k-pop-superstars-in-south-korea-now-as-ceo-of-titan-content-shes-launching-girl-group-atheart-in-la-with-global-ambitions","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/katie-kang-developed-k-pop-superstars-in-south-korea-now-as-ceo-of-titan-content-shes-launching-girl-group-atheart-in-la-with-global-ambitions\/","title":{"rendered":"Katie Kang developed K-Pop superstars in South Korea. Now, as CEO of TITAN Content, she’s launching girl group AtHeart in LA… with global ambitions"},"content":{"rendered":"

MBW’s World Leaders is a regular series in which we turn the spotlight toward some of the most influential industry figures overseeing key international markets. In this feature, we speak to Katie Kang, CEO of Los Angeles-headquartered K-Pop company TITAN Content. World Leaders is supported by SoundExchange<\/a>.<\/p>\n

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Katie Kang knows a thing or two about building K-Pop audiences.<\/p>\n

Over 25 years in the Korean music industry, she’s been involved in the casting, training, and development of several superstar K-pop acts \u2013 from TVXQ!<\/strong> and Super<\/strong> Junior<\/strong> to Girls<\/strong>‘ Generation<\/strong>, SHINee<\/strong>, f(x)<\/strong>, EXO<\/strong>, Red<\/strong> Velvet<\/strong>, and NCT<\/strong>.<\/p>\n

Starting as a casting director at SM Entertainment in 2000, Kang worked her way up to oversee artist development processes.<\/p>\n

In 2015, she moved to LOEN Entertainment (now Kakao Entertainment<\/strong>), where she built what she describes as a “first-of-its-kind rookie casting and training system” and helped establish production systems for K-pop boy groups, including THE BOYZ<\/strong>.<\/p>\n

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But in November 2023, Kang made a bold move, co-founding TITAN CONTENT<\/strong>, a US-headquartered K-pop company (with studios in Los Angeles and Seoul) designed to challenge the traditional Korean entertainment industry model.<\/p>\n

According to Kang, TITAN CONTENT, which describes itself as “the world’s first premier multinational K-pop powerhouse music company,” represents a shift in how K-pop expansion works.<\/p>\n

Instead of the traditional “sequential” model \u2013 starting in Korea, then moving to Japan, China, Southeast Asia, and finally the US and Europe \u2013 TITAN, based in the world’s largest recorded music market, aims to launch artists simultaneously across global markets from day one.<\/p>\n

The company’s first major test comes with AtHeart<\/strong>, a seven-member girl group that debuts today (August 14) through a strategic partnership with Republic Records’ IMPERIAL Music.<\/a><\/p>\n

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