{"id":233501,"date":"2025-06-10T23:16:49","date_gmt":"2025-06-10T22:16:49","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=233501"},"modified":"2025-06-10T23:23:28","modified_gmt":"2025-06-10T22:23:28","slug":"hybe-stock-rallies-to-three-year-high-as-bts-members-complete-military-service","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/hybe-stock-rallies-to-three-year-high-as-bts-members-complete-military-service\/","title":{"rendered":"HYBE stock rallies to three-year high ahead of BTS return after military service"},"content":{"rendered":"<p>HYBE wrapped its Seoul headquarters with \u201cWe Are Back\u201d banners and BTS logos this week, as all seven members of the K-pop group are set to complete their mandatory military service this month.<\/p>\n<p><strong>RM<\/strong> and <strong>V<\/strong> were discharged from the military on Tuesday (June 10) in Chuncheon City, South Korea, after joining in December 2023, according to multiple news outlets out of<a href=\"https:\/\/www.soompi.com\/article\/1750848wpp\/btss-rm-and-v-discharged-from-the-military\" target=\"_blank\" rel=\"noopener\"> South Korea<\/a> and <a href=\"https:\/\/apnews.com\/article\/bts-rm-v-military-service-south-korea-7bba75fa329ca11b588962e6f8088b11\" target=\"_blank\" rel=\"noopener\">overseas<\/a>.<\/p>\n<p>A photo of both artists was posted on BTS\u2019s social media shortly after they were discharged.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>BTS\u2019s oldest member, <strong>Jin<\/strong>, was discharged in June 2024, while <strong>J-Hope<\/strong> finished his service in October 2024. Meanwhile, <strong>Jimin<\/strong> and <strong>Jung Kook<\/strong> are reportedly set to complete their service on Wednesday (June 11).<\/p>\n<p>HYBE\u2019s stock has rallied in recent days since news of BTS\u2019s imminent comeback emerged. The company\u2019s shares jumped <span style=\"color: #008000;\"><strong>2%<\/strong><\/span> in Seoul on Tuesday to <strong>KRW 309,000<\/strong> ($226), marking a five-day growth streak. It also marked the highest level since April 2022. Year-to-date, the stock is up <strong>57%<\/strong>.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM.png\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM.png\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM.png\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-80x69.png\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-80x69.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-160x138.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-320x276.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-418x360.png 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-648x558.png 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/06\/Screenshot-2025-06-10-at-1.37.09\u202fPM-836x720.png 836w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/a><\/figure>\n<hr \/>\n<p class=\"p1\">The building decorations, unveiled Monday and running through June 29, coincide with BTS\u2019s 12th anniversary celebration on Friday (June 13), according to <a href=\"https:\/\/www.google.com\/url?sa=j&amp;url=https%3A%2F%2Fkoreajoongangdaily.joins.com%2Fnews%2F2025-06-09%2Fentertainment%2Fkpop%2FWe-Are-Back-HYBE-marks-BTS-return-with-decorations-at-headquarters%2F2325733&amp;uct=1713742764&amp;usg=yH9su3Q8W0WL1j9cFEgGdB0DM8M.&amp;opi=73833047&amp;source=chat\" target=\"_blank\" rel=\"noopener\"><i>Korea JoongAng Daily.<\/i><\/a><\/p>\n<p class=\"p1\">After this week, <b>Suga<\/b> remains the only member still serving, the report said. He is scheduled for discharge on June 21. Meanwhile, <b>Jin<\/b> and <b>J-Hope<\/b>, who returned to civilian life in 2024, have since released solo projects while maintaining limited public appearances.<\/p>\n<hr \/>\n<p class=\"p1\">Jin recently released his second solo album, titled <i>Echo<\/i>,<i> <\/i>on May 16. He <a href=\"https:\/\/www.musicbusinessworldwide.com\/tiktok-launches-album-campaigns-for-btss-jin-avicii-and-maneskins-damiano-david\/\" target=\"_blank\" rel=\"noopener\">partnered<\/a> with <b>TikTok<\/b> last month for a campaign introducing multiple in-app experiences on the platform. In November last year, Jin also <a href=\"https:\/\/www.musicbusinessworldwide.com\/jin-of-bts-become-the-latest-artist-to-launch-an-interactive-in-app-experience-on-tiktok-to-promote-new-solo-album-happy12\/\" target=\"_blank\" rel=\"noopener\">partnered<\/a> with the <b>ByteDance<\/b>-owned platform on a multimedia campaign in support of his first solo album, <i>Happy<\/i>.<\/p>\n<p class=\"p1\">Jimin also dropped two albums while BTS was in hiatus. He released <i>Face <\/i>in March 2023 and <i>Muse <\/i>in July 2024. Jimin also <a href=\"https:\/\/www.musicbusinessworldwide.com\/jimin-of-bts-one-of-k-pops-biggest-superstars-has-a-dedicated-in-app-hub-on-tiktok-for-his-new-album-muse\/\" target=\"_blank\" rel=\"noopener\">teamed up<\/a> with TikTok on an in-app hub to promote <i>Muse <\/i>last year.<\/p>\n<p class=\"p1\">The seven-member K-pop group, HYBE\u2019s biggest earner, <a href=\"https:\/\/www.musicbusinessworldwide.com\/hybe-share-price-plummets-as-bts-announce-break-but-could-bands-hiatus-actually-be-good-news-for-the-korean-company\/\" target=\"_blank\" rel=\"noopener\">went on hiatus<\/a> in 2022 due to compulsory military service in their home country of South Korea.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      \n<p class=\"p1\">At the time, the band said they would be taking a break to pursue solo projects, but added that they will also remain \u201cactive as a group.\u201d<\/p>\n<p class=\"p1\">That announcement rattled investors, and the company\u2019s\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/hybe-share-price-plummets-as-bts-announce-break-but-could-bands-hiatus-actually-be-good-news-for-the-korean-company\/\">shares fell by around 25%<\/a>\u00a0that day, wiping around\u00a0<b>$1.5 billion<\/b>\u00a0from HYBE\u2019s market cap value in the process.<\/p>\n<p class=\"p1\">In addition to being HYBE\u2019s top revenue generator, the <b>IFPI<\/b> said BTS were also the\u00a0<i>world\u2019s<\/i>\u00a0biggest recorded music artists in\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/bts-named-global-recording-artist-of-the-year-by-ifpi-for-second-straight-year\/\">2021<\/a>\u00a0and 2020.<\/p>\n<p class=\"p1\">With the group\u2019s absence, HYBE\u2019s operating profit <a href=\"https:\/\/www.musicbusinessworldwide.com\/bts-once-hybes-top-earner-accounted-for-below-20-of-the-k-pop-giants-revenues-in-2024-down-from-95-at-their-peak\/\" target=\"_blank\" rel=\"noopener\">dropped<\/a><span style=\"color: #ff0000;\"> <b>37.5% YoY<\/b> <\/span>to<b> KRW 184.82 billion <\/b>($135.55 million) in FY 2024, which the company attributed to, among other factors, \u201cBTS\u2018 temporary break.\u201d<\/p>\n<p class=\"p1\">Speaking with analysts on the company\u2019s earnings call in February, HYBE\u2019s Chief Financial Officer<b> Kyung-Jun Lee<\/b> said, HYBE\u2019s \u201crevenue mix by artists has changed with the absence of BTS and [the] debut of new groups.\u201d<\/p>\n<p class=\"p1\">At the time, the executive hinted that BTS\u2019s comeback is in sight.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      \n<p class=\"p1\">News of BTS\u2019s return overshadowed the recent scandal at HYBE\u2019s offices in Seoul, which were <a href=\"https:\/\/www.musicbusinessworldwide.com\/hybe-the-k-pop-giant-behind-superstars-bts-raided-amid-insider-trading-investigation\/\" target=\"_blank\" rel=\"noopener\">raided<\/a> by South Korean authorities over a week ago as part of an investigation into alleged insider trading by a former executive.<\/p>\n<p class=\"p1\">Separately, in late May, it was reported that the South Korean financial watchdog, the <b>Financial Supervisory Service <\/b>(FSS), is <a href=\"https:\/\/www.musicbusinessworldwide.com\/south-korea-financial-watchdog-reportedly-plans-to-refer-hybes-bang-si-hyuk-to-prosecutors-over-alleged-ipo-fraud\/\" target=\"_blank\" rel=\"noopener\">ramping up<\/a> an investigation into HYBE\u2019s Chairman <b>Bang Si-hyuk <\/b>over allegations surrounding agreements supposedly made with certain investors and private equity funds ahead of the company\u2019s IPO in 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RM and V were discharged from the military on Tuesday, while Jimin and Jung Kook are set to complete their service on Wednesday.<\/p>\n","protected":false},"author":38,"featured_media":127388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[129335,5527,129816,859,134280],"class_list":["post-233501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bang-si-hyuk","tag-bts","tag-hybe","tag-k-pop","tag-kyung-jun-lee"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=233501"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/127388"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=233501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=233501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=233501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}