TuneCore credits Accelerator with 2.5 billion<\/strong> \u201cartist discoveries\u201d (the total number of times TuneCore Accelerator was the source of a listener discovering an artist) over the past year, and 5.5 billion<\/strong> \u201ctrack discoveries\u201d (the total number of times Accelerator was the source of a listener discovering a track).<\/p>\n Launched in 2023, Accelerator was launched \u201cto help artists find new audiences and propel their fandom.\u201d It offers services such as promotion and marketing, and enables access to digital service provider (DSP) programs such as Spotify Discovery Mode<\/strong> and YouTube Creator Music<\/strong>.<\/p>\n The program divides artists into four \u201cdevelopment plan segments\u201d:<\/p>\n TuneCore says one in five artists in the Accelerator program advanced to a higher segment over the past 12 months, with median royalties increasing five-fold<\/strong> for those artists.<\/p>\n \u201cAccelerator artists have seen a 351%<\/strong> increase in streams on songs released more than 18 months before joining the program, significantly boosting their streaming royalties,\u201d TuneCore said. \u201cWe’re proving that great music can always tap into new audiences, no matter when it’s released.\u201d<\/p>\n As part of the latest report, TuneCore surveyed over 900 Accelerator participants to better understand their needs as artists<\/p>\n The survey found that artists are prioritizing discovery and development of their creative skills while facing the challenge of breaking through the noise of a deluge of new music uploads. Market monitor Luminate\u2019s latest music report<\/a> found that 99,000<\/strong> new tracks were uploaded to DSPs every day in 2024.<\/p>\n “I most often hear two things: Artists need help breaking through the sea of music that gets released each day, and they want more opportunities to promote their music on digital streaming platforms so that they can reach new fans.\u201d<\/p>\n Andreea Gleeson, TuneCore<\/span><\/p><\/blockquote>\n \u201cWhen speaking with TuneCore artists about their needs, I most often hear two things: Artists need help breaking through the sea of music that gets released each day, and they want more opportunities to promote their music on digital streaming platforms so that they can reach new fans,\u201d TuneCore CEO Andreea Gleeson<\/strong> said.<\/p>\n \u201cTuneCore Accelerator is built to help independent artists not just gain listeners, but attract the right listeners\u2014and turn them into loyal fans. Since its launch in 2023, the platform has driven real, measurable growth, offering artists the resources necessary to amplify their reach and build a lasting fanbase.\u201d<\/p>\n As an example of Accelerator\u2019s utility to artists, TuneCore highlighted the career of Nashville-based country artist Alexandra Kay<\/strong>, a TuneCore member since 2015 who saw a 152%<\/strong> lift in streams on participating platforms since joining Accelerator.<\/p>\n Of the 100 million-plus<\/strong> streams she\u2019s racked up, 12 million<\/strong> came via Accelerator, TuneCore said. Through the program Kay landed on more than 60<\/strong> editorial playlists, driving some 2.5 million<\/strong> streams.<\/p>\n She was featured on Pandora<\/strong>\u2019s \u201cCountry Artists to Watch 2025\u201d list and was handpicked as one of six artists to launch TikTok<\/strong>\u2019s \u201cFan Spotlight\u201d initiative. Her debut album, All I\u2019ve Ever Known<\/em>, reached No. 1 on the iTunes<\/strong> All Genre Album US chart.<\/p>\n “TuneCore has been instrumental in helping me build my career, from distributing my music to streaming platforms to helping me reach new audiences with TuneCore Accelerator, they have been with me through every step of my journey as an artist,\u201d Kay said.<\/p>\n \u201cTuneCore Accelerator has directly increased my streaming numbers by millions, allowing me to find new listeners and helping to push All I’ve Ever Known<\/em> to the top of the iTunes album charts.”<\/p>\n “Every time I see a streaming report, I\u2019m always shocked by the number of people discovering my music through TuneCore Accelerator and I couldn\u2019t be more grateful.\u201d<\/p>\n Janani K. Jha<\/span><\/p><\/blockquote>\n The report also highlighted the career of Canadian R&B singer, songwriter, and producer K. Forest<\/strong>, who saw 3.5 million<\/strong> new streams via Accelerator, and landed on more than 50<\/strong> playlists.<\/p>\n Also noted was Janani K. Jha<\/strong>, a California singer and songwriter who has clocked some 3 million<\/strong> streams via Accelerator. The program accounts for one in five of Jha\u2019s streams on Spotify<\/strong>.<\/p>\n \u201cBetween including me in initiatives for women in music and cross-platform opportunities, I\u2019ve felt supported by TuneCore every step of the way,\u201d Jha said.<\/p>\n \u201cTuneCore Accelerator has exceeded my expectations in introducing my music to new audiences. Every time I see a streaming report, I\u2019m always shocked by the number of people discovering my music through TuneCore Accelerator and I couldn\u2019t be more grateful.\u201d<\/p>\n The report broke down Accelerator\u2019s streaming numbers by region and genre and found the largest increase in West and East Africa, with 155%<\/strong> growth in streamed tracks over the past year. That was followed by Southeast Asia (up 138%<\/strong>), Latin America (up 88%<\/strong>), Germany (up 74%<\/strong>), and India, up 70%<\/strong>. US streams through Accelerator rose by 36%<\/strong>.<\/p>\n Broken down by genre, Latin music streams increased by 2.7 billion<\/strong>, hip-hop grew by 2.6 billion<\/strong> streams, pop rose by 1.4 billion<\/strong>, and country music increased its stream count by 1 billion<\/strong> over the past year.<\/p>\n \u201cTuneCore Accelerator artists across all genres are seeing their stream numbers skyrocket,\u201d the report said.<\/p>\n","protected":false},"excerpt":{"rendered":" “Artists across all genres are seeing their stream numbers skyrocket,” TuneCore says in its latest report on the Accelerator program<\/p>\n","protected":false},"author":46,"featured_media":222770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[133611,133613,128794,133614,133612,1293],"class_list":["post-222726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-accelerator","tag-alexandra-kay","tag-andreea-gleeson","tag-janani-k-jha","tag-k-forest","tag-tunecore"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/222726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=222726"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/222726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/222770"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=222726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=222726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=222726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2021\/08\/Andreea_Ext_1-80x45.jpg\")
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