{"id":219586,"date":"2024-12-19T17:49:14","date_gmt":"2024-12-19T17:49:14","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=219586"},"modified":"2026-03-26T19:40:37","modified_gmt":"2026-03-26T19:40:37","slug":"as-a-manager-you-have-to-be-somebodys-biggest-fan","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/as-a-manager-you-have-to-be-somebodys-biggest-fan\/","title":{"rendered":"‘As a manager, you have to be somebody\u2019s biggest fan.’"},"content":{"rendered":"

MBW\u2019s World\u2019s Greatest Managers series profiles the best artist managers in the global business.\u00a0Here, we meet Dan Petel, founder of songwriter-producer management company This Is Noise<\/a>, whose clients include the likes of Ian Kirkpatrick (Sabrina Carpenter & Dua Lipa), Benson Boone co-writer Evan Blair, and others.<\/span>\u00a0World\u2019s Greatest Managers is supported by Centtrip<\/a>, a specialist in intelligent treasury, payments and foreign exchange \u2013 created with the music industry and its needs in mind.<\/p>\n

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<\/a><\/i><\/a><\/figure>Dan Petel might keep a low profile, but he maintains a high reputation.<\/p>\n

By his own admission, the founder of songwriter-producer management company This Is Noise is \u201cone of those keep your head down and get your work done\u201d types, usually found as far away from the limelight as possible.<\/p>\n

So much so, that this sit down with Music Business Worldwide<\/em> is his first ever in-depth interview, 20 years into his management career.<\/p>\n

But, while Petel likes to stay in the shadows, his clients are used to finding themselves in the spotlight, particularly at the moment.<\/p>\n

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Ian<\/strong> Kirkpatrick<\/strong> \u2013 one of the first creatives to sign up with Petel when he started TIN \u2013 co-wrote and co-produced three songs on Sabrina Carpenter\u2019s all-conquering\u00a0Short N\u2019 Sweet<\/em>\u00a0album, including the monster hit singles\u00a0Taste<\/em>\u00a0and\u00a0Bed Chem<\/em>, on top of his pioneering work with Dua Lipa on\u00a0New Rules<\/em>\u00a0and\u00a0Don\u2019t Start Now<\/em>.<\/p>\n

Meanwhile, Evan<\/strong> Blair<\/strong> co-wrote and produced Benson Boone\u2019s breakout smash,\u00a0Beautiful Things<\/em>, and also wrote and produced on Maren Morris\u2019\u00a0Intermission<\/em>\u00a0EP.<\/p>\n

Add in Ido Zmishlany<\/strong> (Perrie), Carlos De La Garza<\/strong> (Paramore) and others, and it all adds up to a roster that\u2019s shaping the sound of rock and pop across the spectrum.<\/p>\n

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