{"id":203610,"date":"2024-06-10T19:27:18","date_gmt":"2024-06-10T18:27:18","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=203610"},"modified":"2024-06-10T19:54:19","modified_gmt":"2024-06-10T18:54:19","slug":"tunecore-has-paid-out-over-4-billion-to-self-releasing-artists-to-date12","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/tunecore-has-paid-out-over-4-billion-to-self-releasing-artists-to-date12\/","title":{"rendered":"TuneCore has paid out over $4 billion to self-releasing artists to date"},"content":{"rendered":"MBW\u2019s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by\u00a0music data analytics firm\u00a0Chartmetric<\/a>.\n

Believe-owned DIY distribution platform TuneCore, a prominent player in the global DIY music distribution space, revealed on Monday (June 10) that self-releasing artists have earned more than $4 billion<\/strong> via its platform since it was founded in 2006.<\/p>\n

TuneCore’s updated payout figure arrives just a year and a half after the company announced (in December 2022) that it had surpassed the milestone of $3 billion<\/strong> earned by self-releasing artists uploading music via its platform.<\/p>\n

That means that TuneCore has paid out around $1 billion since December 2022.<\/p>\n

According to estimates published <\/a>by MIDiA Research in March, the entire ‘artists direct’ (i.e., self-releasing artists) sector generated $1.8 billion<\/strong> last year.<\/p>\n

That works out to an average of $150 million<\/strong> generated by self-releasing artists every month of 2023, according to MIDiA’s estimated figure for the ‘artists direct’ segment.<\/p>\n

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TuneCore says that its $4 billion payout figure “is aided” by parent company Believe\u2019s direct deals with digital service providers and streaming platforms, as well as TuneCore\u2019s newly expanded TuneCore Publishing product, and the TuneCore Accelerator program.<\/p>\n

TuneCore first began offering\u00a0publishing administration services<\/a> in 2012 and said<\/a> in April that it has since paid out more than $125 million<\/strong>\u00a0in publishing revenue to independent songwriters.<\/p>\n

In January, TuneCore reported<\/a> that more than\u00a080,000<\/strong> independent artists are enrolled in TuneCore Accelerator marketing programs across multiple DSPs.<\/p>\n

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“Independent artists stand at the forefront of innovation in music, both as pioneers of experimentation and as the trailblazers forging new paths to success in the music industry.”<\/p>\n

Andreea Gleeson, TuneCore<\/span><\/p><\/blockquote>\n

Commenting on today’s news, TuneCore CEO Andreea Gleeson, said: \u201cIt has been less than a year and a half since we announced that TuneCore artists had surpassed $3 billion earned, and already our thriving pool of self-releasing artists has earned yet another billion dollars.<\/p>\n

“Independent artists stand at the forefront of innovation in music, both as pioneers of experimentation and as the trailblazers forging new paths to success in the music industry.<\/p>\n

“Whether artists are recording and releasing their first songs through TuneCore or selling out stadiums internationally, we are proud to provide artists with a distribution and career development platform that puts more money in their pockets and lets them focus on creating the music that moves us.\u201d<\/p>\n

TuneCore charges<\/a> artists a flat annual fee to upload their music to DSPs like Spotify, and it pays those artists 100% of the royalties earned from their music.<\/p>\n

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Alongside the new payout figure, TuneCore has revealed that 77% of new artists and labels joining the platform in 2024 were from outside of the United States.<\/p>\n

India is one of TuneCore’s top three global markets and the company\u2019s fastest-growing emerging market.<\/p>\n

The company cites Delhi-based folktronic duo Tech Panda & Kenzani as having “carve[d] a nontraditional path to success” via TuneCore.<\/p>\n

Tech Panda & Kenzani have released more than one hundred singles, finding success on the Spotify India charts.<\/p>\n

They were tapped to record the official Hindi rendition of Post Malone and Swae Lee\u2019s Sunflower<\/em>\u00a0for Spider-Man: Across the Spider-Verse.<\/p>\n

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Photo credit: Paul David Martin<\/figcaption><\/figure>

“This indie music moment has been very important worldwide.”<\/p>\n

Kenzani<\/span><\/p><\/blockquote>\n

Kenzani said: \u201cWhen I started making music it was just for fun, but I gained a lot of appreciation for it and before I knew it I was putting all of my energy and time into music and started pursuing it professionally.<\/p>\n

“The journey was enriching, it was exciting, it was challenging, it was sometimes frustrating, but extremely rewarding and definitely life-changing. This indie music moment has been very important worldwide because over the last five years, there\u2019s been so much musical evolution from independent artists who are pushing our industry forward.\u201d<\/p>\n

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TuneCore also cites Mexican-American rapper and singer Snow Tha Product has having “found immense success” as a TuneCore artist.<\/p>\n

Over the course of her career, Snow Tha Product has earned nominations for Latin Grammy\u2019s, MTV VMA\u2019s, and more, has sold out multiple headlining US tours, and has entered the Top 10 on the Billboard Heatseekers Albums chart. TuneCore says that Snow Tha Product has established herself “as a prime example of independent success”.<\/p>\n

\u201cBeing an artist in the age of streaming brings new, exciting challenges every day and has redefined what it means to be an independent artist,” said Snow Tha Product.<\/p>\n

“We have total control over both the artistry and backend music decisions, and new technologies to add into the creative process have been a game-changer. With streaming services, social media, and digital distributors like TuneCore, independent artists can now retain control and reap the financial benefits of our work.\u201d<\/p>\n

Elsewhere, TuneCore\u2019s roster of international artists also includes Mexican indie-rock group Odisseo, who the platform says have “cultivated a substantial regional fanbase and are continuing to grow and find new audiences”.<\/p>\n

In the first quarter following the launch of TuneCore Accelerator, Odisseo experienced overall streaming growth of 58%, with streams for their song Los Imanes<\/em> growing by nearly 94.<\/p>\n

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Photo credit: Eddy Espinoza<\/figcaption><\/figure>

“We feel very proud to be a part of this wave of independent artists, not only in Mexico or Latin America, but all over the world.”<\/p>\n

Juan Pablo L\u00f3pez and Daniel Le\u00f3n, Odisseo<\/span><\/p><\/blockquote>\n

Odisseo members Juan Pablo L\u00f3pez (vocals) and Daniel Le\u00f3n (guitar), said: \u201cWhen we first started earning money from our music it was very exciting because we have invested in music for years, and when you start, earning it\u2019s like crossing to the other side. It was like \u2018This is actually a job now and I can dedicate myself to it for the rest of my life.\u2019<\/p>\n

“We feel very proud to be a part of this wave of independent artists, not only in Mexico or Latin America, but all over the world. Thanks to the time we\u2019re living in right now, we realized that we can make a living out of music through independent efforts.\u201d<\/p>\n

\u201cTuneCore\u2019s commitment to supporting independent artists has always been core to their mission and this milestone reflects those unwavering efforts.”<\/p>\n

\u00a0Lyor Cohen, YouTube<\/span><\/p><\/blockquote>\n

Commenting on TuneCore’s announcement, Lyor Cohen, Global Head of Music at YouTube, said: \u201cTuneCore\u2019s commitment to supporting independent artists has always been core to their mission and this milestone reflects those unwavering efforts.<\/p>\n

“TuneCore has never been afraid to embrace innovation and continually pushes for higher standards across our business.<\/p>\n

“We are proud to work alongside them to ensure that their roster of independent artists can find their global audiences on YouTube. Congratulations on this incredible achievement.\u201d<\/p>\n

\u201cAt Apple we firmly believe music has value, and artists at every level should be paid – a belief that is the backbone of everything we do right down to the partners we work with. We applaud Tunecore’s commitment to making that a reality for so many independent artists.\u201d<\/p>\n

Oliver Schusser, Apple Music<\/span><\/p><\/blockquote>\n

Oliver Schusser, Vice President, Apple Music and Beats, added: \u201cAt Apple we firmly believe music has value, and artists at every level should be paid – a belief that is the backbone of everything we do right down to the partners we work with.<\/p>\n

“We applaud Tunecore’s commitment to making that a reality for so many independent artists.\u201d<\/p>\n

<\/a><\/i><\/a><\/figure>Chartmetric<\/a> is the all-in-one platform for artists and music industry professionals, providing comprehensive streaming, social, and audience data for everyone to create successful careers in music.<\/em><\/span><\/strong>\n","protected":false},"excerpt":{"rendered":"

TuneCore has paid out around $1 billion since December 2022<\/p>\n","protected":false},"author":15,"featured_media":203611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[124425,1293],"class_list":["post-203610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-news","tag-stat-of-the-week","tag-tunecore"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/203610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=203610"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/203610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/203611"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=203610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=203610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=203610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}