{"id":179588,"date":"2023-11-14T12:42:40","date_gmt":"2023-11-14T12:42:40","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=179588"},"modified":"2023-11-14T12:43:44","modified_gmt":"2023-11-14T12:43:44","slug":"after-dropping-the-biggest-jazz-album-debut-in-spotify-history-laufey-extends-global-deal-with-awal","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/after-dropping-the-biggest-jazz-album-debut-in-spotify-history-laufey-extends-global-deal-with-awal\/","title":{"rendered":"After dropping the biggest jazz album debut in Spotify history, Laufey extends global deal with AWAL"},"content":{"rendered":"

Icelandic-Chinese artist Laufey has extended her partnership with AWAL globally following the success of her chart-topping album Bewitched.<\/i><\/p>\n

Released on September 8, the album made history by securing<\/a> the all-time record as the biggest debut for a jazz album on Spotify. It debuted at No. 2<\/a> on Spotify\u2019s Top Album Debut Global chart, trailing only behind Olivia Rodrigo.<\/p>\n

The album’s standout single, From the Start,<\/i> currently holds the title of the most streamed jazz song in the US for this year. It has so far been streamed more than 167 million<\/strong> times<\/a> on Spotify.<\/p>\n

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Laufey, who is in the midst of her sold-out North American tour, has amassed over 1 billion<\/strong> streams across various platforms, making her the biggest streaming artist from Iceland globally. On Spotify alone, Laufey has nearly 13 million monthly listeners<\/a>.<\/p>\n

Bewitched\u2019<\/i>s <\/i>success follows that of her debut full-length album,\u00a0Everything I Know About Love<\/i>, last year, which made Laufey the most-streamed Jazz artist on\u00a0Spotify<\/span><\/a>\u00a0in 2022.\u00a0<\/span><\/p>\n

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\u201cAWAL\u2019s steadfast commitment to my creative autonomy has been essential in providing me the space and freedom to create music on my own terms.”<\/p>\n

Laufey<\/span><\/p><\/blockquote>\n

AWAL Senior Vice President Victoria Needs<\/a> said Laufey is on a \u201cmission to bring Jazz to Gen Z.\u201d<\/p>\n

Sony Music Group-owned<\/a> AWAL announced on Tuesday (November 14) that Laufey would continue her partnership with the record company.\u00a0<\/span><\/p>\n

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\u201cAWAL\u2019s steadfast commitment to my creative autonomy has been essential in providing me the space and freedom to create music on my own terms. Their drive and progressive vision for the music industry runs through the company, and I\u2019m over the moon to extend our partnership,\u201d Laufey said.<\/p>\n

Max Gredinger, Partner at Foundations Artist Management, said: \u201cAWAL has understood and shared Laufey\u2019s vision of bringing jazz and classical music to her generation from the get-go.\u201d<\/p>\n

\u201cThank you to Lonny Olinick, Bianca Bhagat, Pete Giberga, Paul Hitchman, Justin Macchio, Cami Opere, Rob Stringer, Francesca Burton, Laura Ray, Nathan Liddle-Hulme, Jess Mills, Nicki Shamel, Victoria Needs, Richie Marcello-Williams, Steph Gaber, and all of the other passionate people that make up the team for their indivisible belief in this generational artist; we are excited to continue our partnership.\u201d<\/p>\n

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AWAL CEO Lonny Olinick also commented on the partnership, saying: \u201cLaufey is the artist you dream of having an opportunity to work with. She is a generational talent\u2014that talent is only matched by her incredible dedication to her craft.\u201d<\/p>\n

\u201cShe has built a fiercely dedicated fanbase and understands what it takes in today\u2019s world to constantly challenge and engage them. The opportunities ahead for Laufey are limitless and I couldn\u2019t be prouder to continue our relationship.\u201d\u00a0<\/span><\/span><\/p>\n

\u201cLaufey is the artist you dream of having an opportunity to work with. She is a generational talent \u2014 that talent is only matched by her incredible dedication to her craft.\u201d<\/p>\n

Lonny Olinick, AWAL<\/span><\/p><\/blockquote>\n

AWAL General Manager Bianca Bhagat said: \u201cWorking with Laufey, Max and the entire Foundations team over the past two years has been a dream collaboration and I couldn\u2019t be more proud of what we\u2019ve built to date or more thrilled to continue the partnership. Laufey is an undeniable star and an extraordinary talent with an exciting and ambitious vision for her career. It\u2019s an honor to help bring that shared vision to life every day.\u201d<\/p>\n

Raised between Reykjav\u00edk and Washington, DC, with annual visits to Beijing, Laufey (pronounced l\u0101y-v\u0101y) released her debut single Street by Street <\/i>in 2020. It went on to top the Icelandic radio charts.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Icelandic-Chinese artist has extended her partnership with AWAL following the massive success of her second album. Bewitched.<\/p>\n","protected":false},"author":38,"featured_media":165933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[354,131315,131314,131216],"class_list":["post-179588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awal","tag-bewitched","tag-jazz","tag-laufey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/179588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=179588"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/179588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/165933"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=179588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=179588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=179588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}